Digital Printing

1. What is it?

• The newest printing method
• Uses digital techniques in which the data is transferred from a computer to a printed image.

2. How is the ink applied?

• The ink is applied via an offset blanket. Each layer of ink is built up on the blanket and then transferred in one hit onto the label substrate giving perfect registration every time.

3. Which kinds of labels are best suited to this method?

• Small to medium runs, great for labels with a high number of variants

4. What are the advantages & disadvantages?

Advantages

• No plates required
• Easy changeover from sort to sort
• High quality picture-like print
• Capable of producing variable data
• Very low set-up costs

Disadvantages

• Slow speed
• No metallic or fluorescent inks
• Some limitations for aggressive application environments