The Body Shop International - Love Range

Solutions

• The base label was printed on the state-of-the-art, servo-driven machinery with the ability to multi-pass. On the first pass, eight flexo colours were printed using specific inks to match individual pantone colours. On the second pass a matt varnish was laid down to give maximum contrast between the backing and the hearts, followed by dark and light pink screen inks for the majority of the text.

Many of the smaller hearts had a gloss varnish printed on them, while selected larger hearts were printed with a tactile screen varnish to give the label a touchable quality. The operator needed to put just the right amount of varnish down to create a smooth finish and avoid uneven pin-holing.

Finally a silicone release varnish laid down in preparation for the p&r application.

The difficulty in registering the three invisible varnishes made this second pass particularly technically demanding.

• The p&r label was printed on a separate press with the ability to slit and fold a single web of substrate to create a multilayered label.
• The p&r label was applied on the base label using a rewind machine with attached applicator.

Print data:

• Base: 9 flexo + 1 silk screen + 2 flexo varnishes + 1 silkscreen varnish + silicone

• P&R: 3 flexo + 1 flexo varnish + 1 silicone